An Interview with Neal S. Sofian




An Interview with Neal S. Sofian


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Segment 1
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Segment 2
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Segment 3
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Segment 4
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Guest

Neal Sofian
Co-founder/CEO, NewSof Group

Neal Sofian is the co-founder and CEO of the NewSof Group, a Consulting & Development Company that combines the best mix of behavior and communications theory, learning methods, and organizational development strategies with new media technologies to facilitate highly scalable change, learning, coaching, knowledge sharing, and support.  He is also a principal and Chief health Management officer for HealthCare Onsite, focused on providing primary care in corporate settings, ties to health management services.  Neal is recognized nationally for almost 30 years of innovation in population-based and corporate health promotion/management, disease management, organizational change and knowledge sharing.  With Dr. Dan Newton, Neal developed the Microcultures of Meaning (MoM) model of intervention, learning, and support now being used in organizations across the United States. Prior to starting the NewSof Group in 1998, Neal was the founder and original Vice President of Program Development for Lexant, a technology-centered population health services company developed by Monsato.  Before launching Lexant, Neal developed, managed, and marketed a broad range of health promotion, preventative care, and disease-management programs for Group Health Cooperative of Puget Sound.

Before Lexant, Neal served as Director of Innovation, Manager of Worksite and Community Programs, and General Manager of Health At Work at Group Health Cooperative; providing work site and community health programs for employers, insurers, and health care organizations throughout the U.S. and Canada.  He designed total online knowledge management and communities of practice for organizations ranging from the YMCAs of the USA to Proctor & Gamble to the Human Genome Project.

he holds a master's degree in public health from the University of Missouri School of Medicine.   








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