An Interview with Mike Lesner and Tim Jones




An Interview with Mike Lesner and Tim Jones

MIke Mesner has paired his talents with Animax Entertainment, an Emmy-Award winning animation/interactive studio. It is, for Mike, a marriage made in heaven. The coming together of the latest visual technology and a healthcare system turning its attention to wellness and patient guidance. Soon, Mike and his colleagues at Animax will introduce Health Interactive, the cutting-edge, go-to resource for the medical community to enhance communication with its audience, its customers and with its patients. Mike Lesner has been selected to lecture at the Center for Business Intelligence in Philadelphia in 2009 on the topic: "The New e-Customer relationship Management Horizon for Healthcare Marketing."


Segments

Segment 1
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Segment 2
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Segment 3
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Guest

Mike Lesner

Out of the University of Illinois, Michael began his advertising and marketing career as one of two copy trainees taken under wing by Leo Burnett himself. He worked side by side with the creators of Tony the Tiger, The Jolly Green Giant, The Marlboro Man and the Pillsbury Doughboy. Over the next fifteen years, he broadened his creative writing and production portfolio with award-winning campaigns for Levi Strauss, Ford, and Wells Fargo at top global ad agencies including Young and Rubicam, McCann-Erickson and J. Walter Thompson. He also polished his entertainment marketing skills by creating Michael Lesner Productions, Inc. a free-standing unit at CBS Network Television, where he guided on-air promotion. In the late 80's, during an economic downturn, Mike chose to carve out a new marketing and branding vertical for himself at a time when few knew the opportunity even existed. He made the shift toward serving medical/ethical pharmaceutical/healthcare clients in what, at the time was an attempt to ensure there would be a steady flow of projects. The choice was prophetic. As Vice President and Creative Director for KPR, the nation's largest and best known medical ad agency, Mike's first project was to launch Baxter's Operating Room Division. In the healthcare marketing and branding career that has followed, Mike Lesner has co-authored one of the first home health magazines with former Surgeon General C. Everett Koop. He has propelled the e-pharmacy initiative for his client, McKesson HBOC. And he compiled and wrote "A Guide For Improving the Quality of LIfe for Dialysis Patients", a joint, 200-page protocol for Amgen and HCFA. Mike has spent much of his time mentoring students as a Board Member of Pepperdine's Graziadio School of Business. On a daily basis, he sees the new technological opportunities coming forward to serve the needs of global branding and marketing.


Links

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