An Interview with Chuck Banner and Ben Caswell




An Interview with Chuck Banner and Ben Caswell

Watching a private network available only in waiting rooms at doctor's offices and hospitals is a perfect venue for BCP's brand of targeted entertainment because of the "dwell time" involved in most visits (34 minutes). Also, the patient mindset is attractive to certain advertisers looking to reach a very special audience. The eHealth Network is generating significant momentum at the outset of a national rollout. The pilot program in New York is reaching close to 2 million people a month. The goal is for eHealth to become the preeminent network in the medical space.


Segments

Segment 1
 PLAY
Download MP3


Segment 2
 PLAY
Download MP3


Segment 3
 PLAY
Download MP3


Guest

Chuck Banner Chuck Banner and Ben Caswell began their association 15 years ago while working at Bob Banner Associates. BBA is the production company behind such seminal TV series as Candid Camera, The Carol Burnett Show, Solid Gold, Star Search, and Showtime at the Apollo, among other. Ben and Chuck worked together on BBA's Real Kids, Real Adventures for Discovery Kids. Ben wrote a third of the episodes, including the pilot. Chuck was post production supervisor, including graphic and music design as well as editorial and quality control. In its third and final season, the series was nominated for a 2001 Emmy for Best Series for Children.


Links


Banner Caswell Productions

eHealth Networks
Like us on Facebook Follow us on Twitter Connect with us on LinkedIn VMS

  Back to "" Show Home
Back to "" Station Home