Cash Balance Coach: Interview with Steve Sansone

Steve Sansone, a Principal with Kravitz Investment Services and Payden/Kravitz, gives an excellent overview of the investment dynamics involved with Cash Balance Plans and the issues that Advisors must understand and deal with before recommending an investment strategy to their clients.


Segments

Segment One Steve talks about the unique, extreme tax relief available for business owners by implementing a Cash Balance Plan, with the opportunity to put away up to $200,000 annually before taxes. With tax hikes looming, the appeal is greater than ever. Steve describes how the Kravitz Cash Balance Coach program trains advisors to hit the ground running and start building a Cash Balance book of business right away.
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Segment Two Learn more about how to become a Certified Cash Balance Consultant through the Coach program. Steve explains the value of the educational and marketing support Kravitz offers, empowering financial advisors to become experts and truly stand out from competitors by offering unique value to clients.
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Segment 3 Cash Balance Plans require a unique, targeted investment solution -- it's a whole different ball game from traditional 401(k) investment strategies. Steve breaks down the 7 key principles of Cash Balance Plan investments and introduces the Payden/Kravitz Cash Balance Plan Fund, the first and only mutual fund designed exclusively for Cash Balance Plan assets. This simple, turnkey solution makes advisors' lives much easier.
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Segment Four There's more to Cash Balance marketing than Cash Balance Plans. Advisors typically end up winning the big 401(k)/Profit Sharing Plans that go hand-in-hand with a new Cash Balance Plan. Steve explains how Kravitz helps advisors brand themselves as Cash Balance experts so they can hit the ground running with marketing tools, co-authored articles, presentations and more. It's a turnkey recipe for success.
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Segment Five Steve takes you deeper into the strategies behind the Payden/Kravitz Cash Balance Plan Fund, the only one if its kind in the nation. Conservative risk management and an absolute return strategy has helped the fund consistently meet its goal of 'hugging' the 30-year Treasury yield on an annual basis. That protects Cash Balance Plan assets from market volatility so they can hit the targeted interest crediting rate and avoid the problems of under- or overperforming.
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Guest

Steve Sansone
Principal
Kravitz Investment Services

Steven S. Sansone is a Principal of Kravitz Investment Services, Inc., a RIA firm specializing in corporate sponsored retirement plans and successful outcomes for plan participants. Steve is also a Principal and Board Member of Payden/Kravitz, a joint venture between Payden & Rygel and Kravitz Investment Services that offers a mutual fund investment strategy for cash balance pension plans. With nearly 25 years of experience in the retirement plan industry, Steve worked for John Hancock (formerly Manulife) for almost two decades. He was one of the top pension wholesalers in the industry, where he sold over 1,000 retirement plans and was the first sales representative to bring in over $1 billion in retirement plan assets. Steve helped establish the Los Angeles Chapter of the National Institute of Pension Administrators (NIPA) and served as its President for 10 years He is a frequent speaker at national pension conferences on various aspects of qualified plans including plan design, fiduciary compliance, investment selection & monitoring, vendor product offerings and participant education. Steve graduated from the State University of NY at Buffalo School of Law (Cum Laude) and serves as a member of the Board of Directors for Bank of Santa Clarita, in Santa Clarita, California.


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