The Standard

At The Standard, our highest priority is helping people feel confident about the futureĀ  so they can focus on the present. Our retirement plans, annuities and insurance products are backed by financial strength and experienced professionals. From working one on one to explain retirement plans to providing unbiased investment advice, our experts are easy to talk to and quick to follow through. With offices nationwide, we're also easy to reach. With The Standard, you can help your clients create a secure financial future. Visit us at


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Sheri Fitts
Director of Retirement Plans Communications & Large Plan Sales, StanCorp Equities Inc.
Sheri Fitts is the director of Retirement Plans Communications and Large Plan Sales at StanCorp Equities, Inc., a subsidiary of StanCorp Financial Group, Inc. (The Standard). Ms. Fitts joined The Standard in 2006 and is responsible for sales-related communications within the Retirement Plans business unit. In this role, Sheri directs the development, planning & implementation of retirement plan communications for advisors, brokers and other channel partners. As a recognized expert in her area, she is often asked to speak by industry groups, including the Association of Financial Professionals, Western Pension & Benefits Conference, ASPPA, Financial Planning Association and the Profit Sharing/401(k) Council of America (PSCA). Sheri has also written and presented on the topics of social media, behavioral finance and generational differences. During her nearly 20-year career in financial services, she has received awards and recognition from the PSCA, Pension & Investments, National Association of Government Defined Contribution Administrators, the International Association of Business Communicators and more. Ms. Fitts serves on numerous boards and committees, including the rapidly-expanding and increasingly recognized Women in Pensions Network.


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